The Team

Roshe Almateen
Roshe Almateen National Coordinator

A native of Chicago, Illinois, yet spending most of her adolescence on the coasts of San Diego, California, Roshe’ developed a love for travel.  A former student of the School of Creative and Performing Arts (SCPA), Roshe’ has a passion for Visual Arts which was cultivated along with a love of music, cooking, and the theatre.  
While Roshe’s career path began while helping a friend on a Fragrance Modeling assignment in 1989; it soon grew to  successfully generating millions in profits.  Roshe’ found herself managing Cosmetics Accounts  for major retailers such as Lord & Taylor, Dillard’s, the Hecht Company, Sears, and Mary Kay Cosmetics -to name a few.   With these accounts Roshe’ gained the respect as an industry leader for lines including but not limited to Lancome, Estee Lauder, Dior, Chanel, and many others.
National Sales Management for a leading cosmetics line from 1999-2003, Roshe’ developed the knowledge of the beauty needs of clientele across the United States.   Corporate Training of Cosmetics Executives is where the love for developing the talents of other leaders in the industry began.  Account Development for major department stores fine tuned Roshe’s passion for business development and the rewarding sense of accomplishment from helping companies to reach their fullest potential.
Roshe’s training and education, combined with her infectious personality and zest for life, has taken Maryland and D.C. by storm with her fabulous sense of style and undeniable talents in the Makeup Artistry arena.   Such a diverse background and experience has created a very unique style; and with her consistent enthusiasm and positive attitude, she is a pleasure to work with regardless of the assignment. There have been many projects and assignments that Roshe’ has added her talents.  To name a few:  Fashion Shows, (The Garcia Fashion Event, Bronner Brothers Hair Expo, Guess Jeans, Nova) Print (Hair and Braids Magazine, The FlyWire, Family Newsbytes International) T.V./Film/Video (The Defender, Angel “Chill with Me”music production, Video Wedding Planner Series, The Cyotee Man Show, Video Hair Magazine) that have been a part of the development of Roshe’ as an Artist over her 20+ year career. Countless Photo Shoots, Bridal Parties, Speaking  Engagements, and Outreach opportunities keep Roshe’ booked for  many projects to come.
Roshe’ decided in 2003 to broaden the horizon with the introduction of Roshe’ Cosmetics LLC, a multi faceted organization which would introduce consistent quality to the industry. Skincare, color cosmetics, and supplies for Makeup Artist are just the beginning.  B.E.A.T. (Beauty Expert Artistry Training) has been Roshe’s most recent labor of love.  Since 2006 Roshe’ has taken great pride in training and introducing some of the industries’ newest talents into the arena of Makeup Artistry.

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